WEBVTT
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Welcome everyone to another episode of Dynamics Corner Brad.
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What's demand?
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Planning, planning, preparation, are they all the same?
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I'm your co-host, chris.
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And this is Brad.
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This episode was recorded on February 28th, 2025.
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Chris, chris, chris, last day of February, did you know that it's not a leap year?
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Not leap year.
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And what is demand planning, what is forecasting and how do we predict the future?
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With us today, we learned all about that Not leap year.
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And what is demand planning, what is forecasting and how do we predict the future?
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With us today.
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We learned all about that with Lon Porter and Sam Bush yeah, morning, why?
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Did?
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I just jump in?
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You scared me who just jumped in I just jumped out of my skin because it was like silent.
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I was waiting to come and then all of a sudden I just heard Vaughn say something and it was like really loud.
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Listen, we come in with a bang.
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So, vaughn, you scared her, vaughn, you scared me to death.
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How can Vaughn come in so loud?
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He's probably one of the most soft-spoken people I know.
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He's got it.
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I would call him a gentle quiet soul.
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He didn, I would call him a gentle, quiet soul.
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I wouldn't even say anything.
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How did I come in so loudly?
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We don't know.
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I was just thinking to myself.
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I'm looking at this background and I'm like man, I've got the most un-podcastable background ever right.
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Is that a real background or is that?
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a fake background yeah check.
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Oh okay.
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It's bland.
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You need color there, man.
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You look like you're in an asylum.
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You do, you do.
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I usually always have a background, so I don't even notice what's behind me, and when I switched this on I was like, wow, that's.
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I like it.
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I've got like a TV stand at the back over there with no TV on it and some medals from years ago that I don't want to let go of, like holding on to my youth, and then a whole bunch of like.
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There's just nothing interesting.
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No, it's okay, Put a picture behind you in a plant.
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Just something.
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I told my kids that they needed to paint me something that I could hang up behind you, because it will also be better for for sound and stuff to absorb the sound.
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But I can draw you a picture if you'd like and I'll send it to you.
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I'll wait till I die no, I, I do like it would have been better if you had your white robe or your white uh coat, your white doctor coat.
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Oh wow, yeah, that would have been.
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Yeah, you're actually.
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Then it would have looked like you probably had a head floating in the middle.
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Or you could have really looked like you belong in an asylum.
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I remember doing weird things.
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And now I feel like I'm watching Silo because Vaughn's wiping off the camera like he's doing the cleaning.
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That's right.
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Why have I got this line down the middle of my?
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cleaning.
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Why am I got this line down the middle of my?
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It's so weird what's going on, so you sam sam, you've watched sila too?
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yeah, I just started watching it.
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I'm almost done with season one, okay I'm not gonna say anything.
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I'm not gonna say all I'll have to say is it is amazing.
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I started watching it.
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I binged season one in a day, been season two in a day.
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It was when I was sick, so it was very easy to do.
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And now I'm halfway through book two because as soon as I finished the series I started reading the books.
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There's three books.
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There's Wool, shift and Dust the stories.
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The books are just as good as the show.
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If not better Adding to my Libby app right now.
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Excellent, excellent.
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Let me know what you think of them.
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What did you say?
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Silo.
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Silo, it's on Apple TV, okay.
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Oh it's it's it's a true, plausible, sci-fi, dystopia movie series, excuse me, so what?
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I like about.
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I don't like movies or shows that are so outlandish that they can't be real, like the way I said this on another episode, where that one guy runs into 40 000 guys with machine guns, tanks and and airplanes and he kills them all but with silo it's so plausible and you can see it happening and it's just mind-blowing yeah, oh yeah I'm on the severance train right now as well oh, I finished that same episode came out last night instead of tonight, so it's already out there okay
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I'm on the seven train severance is really good, but it's slow, like it's very slow, but it still keeps you drawn in and it's good uh-huh oh yeah, I'm a big, I love sci-fi, anything at all like read it, watch it into it.
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But this I'm like oh, severing your brain from the workday Sounds interesting.
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That is.
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I was thinking about it and it didn't really hit me until they did one of the scenes.
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I'm not going to spoil it, because it's the plot of the show.
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If you read it you can see it, but when the woman was on the elevator and she got on the elevator, then got off the elevator, then I'm like they have no memory other than getting onto an elevator and getting off of an elevator and they have no recollection of sleep or time outside of work.
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And they could be in there for days and they don't even realize, they don't notice it.
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That is so good.
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I'm glad that the episode came out last night so I can watch it tonight, because I have to go to bed early, but I appreciate that With that we didn't look to speak with you because we wanted to talk about books and movies, which we could do all day, or Dr Vaughn's wonderful background.
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We wanted to talk to you about I love this and then, with him wiping it, now I'm just.
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I just it's fitting Vaughn, you need to watch Silo, because it's fitting with your background and you wiping the camera, it just fits right in.
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I thought you were doing it on purpose, to be honest with you.
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So, but before we get into the conversation, would you mind telling us a little bit about yourself?
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We can start with Sam.
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Yes, hello, hello, I'm Sam Bush.
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I feel like I have a rehearsed like.
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This is me, this is what I do, but I need to update it.
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It's been a minute since I've updated.
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Okay, so I am a partner marketing manager for NetStock.
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Been at NetStock about three months.
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Three months, yeah, three months Feels like I just started, but also like I've been there forever, so that's a good feeling.
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And then I am a podcast host of Ambush on Air, which you can see back there if you're watching this.
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I should have said that to do my shameless plug.
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Plug away.
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I know right to do my shameless plug, plug away.
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I know right Where's my light Better when it's on right, okay.
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I have a podcast light that has like 50 settings and it's the most hilarious thing on earth.
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That's pretty cool, that's awesome.
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Based in Columbus, ohio, been in marketing about 15 years, not California.
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Not California.
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Not California as much as you would think.
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I am a Midwesterner, that's me.
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Oh, excellent, dr Vaughn.
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Dr Vaughn, I'm a channel account manager at NetStock.
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I said yesterday to somebody that I was talking to I've been with NetStock since God was a child.
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I think I was employee number seven and we're probably around about 300 employees now worldwide.
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So I've been in the business for a long time.
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That is nuts, yeah, like 11 years.
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And I've had different roles in the business for a long time.
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That is nuts, yeah, like 11 years.
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And I've had different roles in the business as I was going along from channel management to kind of start off with sales solution consultant.
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I ran a sales team in South Africa while I was there and I've moved into the US business about two years ago that I started in this region.
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So I've come here as a channel manager and we're focusing on building the channel and reviving the existing channel that we had and building better channel relationships with our partners.
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So that's kind of why I came across and we have started building a team uh here in the us to do that and and internationally, actually don martin, who heads up the channel uh in the us, has been well worldwide, has been building, um, building a channel team in all of those regions that we're at.
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So, yeah, I'm I'm kind of one of those guys when you start off with a bootstrapped startup, it startup and everybody's doing everything, to get into a point where we have to, kind of like, try and specialize in certain areas where we can add value rather than do everything like we used to.
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So it's been quite a journey with NetStock everything like we used to.
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So it's been.
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It's been quite a journey with net stock.
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It's now owned by an investment business in in the U S and that's, you know, the reason for the expansion over the last couple of years, maybe since 2020, last five years or so.
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The investments Wonderful.
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And I have one question for you Cuanto tiempo has vivido en Mexico?
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Cuanto.
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Cuanto tiempo has vivido en México?
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¿Cuánto, ¿cuánto tiempo has vivido en México?
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¿Cuánto tiempo?
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My Spanish is very bad sir.
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Oh, whoa, okay, we won't say that.
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Lento lento I have no idea what you said.
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I did speak Spanish, but that was a long time ago.
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It's okay.
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Me vivo en Merida para dos años.
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Okay, you answered the question.
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Me vivo en Merida para dos años.
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sí, Thank you, thank you.
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A bit slow, but.
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I'll get there.
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Well, if you immerse yourself in.
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I'm assuming they speak Spanish in Madagascar.
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Well, you know, that's really been the problem.
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I'm probably I'm on 502 days on Duolingo, so my vocab's good, I understand the way the language is put together and I'm learning that pretty well, but I'm not immersed in speaking and that's why, like, if I take what you said and I break it down or you write it down, I'll like if I take what you said and I break it down or you write it down, I'll be able to answer it straight away.
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But I have to try and process that in my head as we're going along.
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So that's what?
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That?
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That's what takes so long.
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Right, and it's all because I'm not speaking spanish to people.
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So, um, you know, I don't pick up the words.
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If I read, I'm fine.
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If I listen and do lingo, I'm fine.
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But when I speak to people, I start missing things because I'm not used to hearing it.
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It's strange how that works sometimes, but I thought you'd be immersed in it in your day-to-day.
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but I guess, if you're like me, you never leave the house either.
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It's the other world.
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That's what I say.
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I met my neighbor the other day.
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He said to me.
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I hear you're always in america.
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I was like no, actually I'm up in my room most of the time.
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I maybe travel once a once a month, um, but he knows my he's, you know, my wife is chatting in in spanish to him and and, uh, he, you know he sees her all the time and the kids, but he, he doesn't think I exist or he thinks that I'm in the us all the time, right?
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No, I spend most of my time here.
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I'm just just in a room speaking to partners and working right.
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I know that life.
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I always tell myself I could just get a small one room place and I'd be fine because, I spend most of my time sitting at my desk.
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I'm either at my desk sleeping, or in the kitchen.
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And the office has 90% of the time, the 10% of the time is in the kitchen and the.
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The office has 90 of the time, the 10 of the times in the other places.
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So so, netstock, can you tell us a little bit about netstock?
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so well.
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I'll go back in history again because I've been around for so long.
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Um, but netstock, the the founders of netstock and one of them was a friend of mine, that's how I was employed.
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He was kind of like the brains behind developing the software.
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They had built businesses doing inventory planning and optimization for many years before that for big corporate, multinational businesses big corporate, multinational businesses and they had like a team of consultants that they would then deploy into these businesses and they would spend years there helping them optimize their inventory with whatever the methodology was that they were selling.
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And this went on for many years.
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Our CEO at that point our CEO was in Chicago, the developer was in south africa and there was an engineer in the in australia.
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They had all worked together previously in the businesses and they'd split up over that period of time and, uh, they decided to start this business called net stock and the idea was really to take the methodology that they were using and the consultants that you and the consulting businesses that they were running and taking the functionality and the methodology and building that into the software and then taking that software to small and medium-sized businesses rather than working with the big multinationals only.
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And the idea really was to get away from that whole consulting, but it was also to be cloud first, remote first, which was unheard of in 2010 when they started and yeah, that's that's how we started we built software, started selling it to some of the businesses in South Africa.
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They obviously had a lot of contacts in South Africa with businesses that they've been working with.
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I've got few customers then reached out to contacts that they had in.
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Sage in South Africa was introduced to Sage in North America and a couple of years in roundabout, when I was employed, had signed an agreement with Sage in North America to white label a product called Sage Inventory Advisor and that was our first kind of channel to market with that product.
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So I was employed at that point to look after Sage in Africa and the Middle East and some of the guys came over to the US and started working with Sage here in the US and that was our, you know, when we originally started building the business.
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Since then we built obviously in Australia where the engineer was.
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They started building a business there, the US was going, I was looking after South Africa with our CEO and we eventually then also employed people in the UK and so we kind of got to the point where we were covering all territories across the world and then, around about maybe seven years ago or so, we thought the business through Sage was starting to slow down and we felt like we weren't growing at the pace that we needed to.
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We were looking for investment, obviously as a tech startup, that's what we were hoping for and we decided to go directly digital marketing.
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We built a whole digital marketing.
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Part of the business went direct to try and get more customers integrated with 45 different ERPs and systems that we could get to try and kind of diversify.
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And we did pretty well at that for a while.
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And then, I think maybe two or three years ago, we started thinking a bit more about getting back into channel and how we because in the end, specifically for an application like ours, it's ERP dependent, so the best way to market really is channel.
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So in the last couple of years there's been this kind of swing to get back into channel and build maybe not over 45 different erps, but at least the top kind of uh vendors in in the us and internationally and then grow from, grow from.
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There, as I said, we finally got.
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We were kind of one of those success stories that came out of covert um we.
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We had a a number of investors that were looking at us before COVID hit and, as it hit, most of them disappeared.
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In 2019, there was one business, an investment business in Texas, that kind of either came back or stuck around and said listen, let's just see what's happening in the world and how you guys, how resilient you are to this, and let's see what happens.
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And then, kind of like the perfect storm, we had a couple of months where business was very slow and then suddenly everybody was at home.
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They couldn't get any of the information from their on-prem ERPs and all the stuff that was sitting in the office.
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The supply chain was a mess.
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So they needed something to be able to plan better and try and figure out what was going on with the supply chain.
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And here was NetStock.
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We could deploy this product remotely through the cloud.
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They could interact with it anywhere, anytime.
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It was just sort of like one of those success stories that came out of COVID and sales started increasing.
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There was a huge demand for our product and in October 2020, we got the investment and, yeah, since then we've been a really incredible investment business that worked with us.
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We were really really lucky to get such great people and our business is really focused on our culture and we try to keep.
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I mean, we always say we try to keep the culture.
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It's impossible to keep that small business culture, but we try for the most part to do that in the businesses be as transparent as possible, be as flat as possible and be as supportive as possible to everybody in the business.
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So it's still got that feel and we were lucky enough to get an investment investment company that was, you know, exactly like that.
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They didn't want to come in and change the way that we wanted to do things.
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They would advise us from the board, they would let us, you know, give us matrix that we didn't have, that we needed to try and adhere to so that we could become a better business.
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But they let us run the business and do what we needed to do.
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And you know, that's kind of the philosophy to this day we hire on culture.
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It's a very big thing in the business to make sure that we keep that culture because that's been, I think, or we believe that's been the reason for our success over all these years and hopefully that's what will carry on the success into the future.
00:19:14.090 --> 00:19:21.915
So there's a very long story that I put out there, but that kind of gives you the outline of how we got from 2010 to where we are now.
00:19:22.736 --> 00:19:23.876
Yeah, it was a good story.
00:19:23.876 --> 00:19:25.357
I appreciate the story.
00:19:25.357 --> 00:19:39.086
Culture is extremely important within an organization and individuals often forget that because it's the people that make up the organization and also follows through or flows through to the product as well.
00:19:39.086 --> 00:19:42.307
With Netsoc, you mentioned Sage.
00:19:42.307 --> 00:19:48.026
What are some of the other products that it works with and that I want to dive into?
00:19:48.026 --> 00:19:50.347
I have a million questions on what it does.
00:19:51.461 --> 00:19:55.332
Well, the big ones really that we're focusing on.
00:19:55.332 --> 00:19:56.824
Sorry, sam, am I taking up too much?
00:19:57.125 --> 00:19:57.928
You're good.
00:19:57.928 --> 00:20:01.088
You're good, I'm like you can talk this whole time, I'm just listening.
00:20:02.680 --> 00:20:08.605
Obviously Sage, all of the products that they, that they supply, and we've been partners with them for a long time.
00:20:08.605 --> 00:20:17.387
Um, akumatica, we went into akumatica and and uh, joined the fulfilled by akumatica and we're on their price list.
00:20:17.387 --> 00:20:18.851
A lot of the.
00:20:18.851 --> 00:20:30.972
We knew a lot of the partners there because originally a lot of the sage partners took on Acumatica because they needed a cloud, some kind of a cloud application for their customers.
00:20:30.972 --> 00:20:35.090
Now Sage has got Intact, so that gap's closed a little bit.
00:20:35.090 --> 00:20:49.249
And then NetSuite was always around, so that's been a big one for us, especially in the last year we did integrations with netsuite and then microsoft was probably the newest one that we've done.
00:20:49.249 --> 00:20:52.826
Um, those, those are kind of like the four that we're focusing on now.
00:20:52.826 --> 00:20:59.426
So we, we um did official integrations on app suite with business central.
00:20:59.969 --> 00:21:04.765
uh, we've actually got two products, because one of the things that we did was we acquired another business called Demandworks.
00:21:04.765 --> 00:21:26.255
It was also around 2020 after it was one of the things that the investment business said that we needed to do, and that's more of a kind of starts punching towards that enterprise level with their sales and operations planning and that type of stuff.
00:21:26.255 --> 00:21:31.092
And we've got a demand planning module that has integration with F&O as well.
00:21:31.092 --> 00:21:35.970
So from a demand planning point of view, we're able to connect to F&O with that product as well.
00:21:35.970 --> 00:21:47.134
So, yeah, depending on the product, depending on the customer and depending on the requirements we could deploy on both those Dynamics applications.